That’s not to say that publishing this type of content will automatically result in links. But, at least according to this BHS Links study, it can increase the odds that other people will link to you.Second, create content with a “hook”. Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video). And people still share the post on social media and link to it from their blogs.

How much does SEO cost?

The thicker the web of links between pages of your site, the easier it is for the spiders to reach all of them, giving the search engine a better understanding of your site. They assign scores based on various ranking factors and then rank the pages from highest to lowest. There are several search engines out there like Bing or Yahoo, but a large majority of the public uses Google to find products, services, or to learn more about businesses.

• Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web.
• Understanding how search engines work and staying attuned to the factors influencing their processes can help you adapt your SEO strategy as search algorithms evolve.
• Link building is the process of acquiring a hyperlink from an external website that links to your website.
• We recently used the Broken Link Building approach to build some really nice backlinks to Exploding Topics.
• This goes beyond just your content marketing to the deeper levels of your site’s HTML.

Then, it must scan them to understand their topics and identify their keywords. Finally, DemandGen’s 2022 B2B Buyer’s Survey found that 67% of B2B buyers start the buying process with a broad web search. As of January 2024, Google holds 81.95% of the worldwide search engine market share. Remember that you don’t need to analyze all the metrics all the time, but it is good to have a basic overview of what they mean to avoid data misinterpretation. Unlike Google Search Console and Google Analytics, rank trackers are usually much simpler but very effective tools. In each report, you can further segment the data to see detailed results based on your specific needs.

What is SEO: A Complete Guide to Search Engine Optimization

As mentioned before, featured snippets offer increased visibility for your site by appearing at the top of search results lists. They also help train you to quickly answer search intent, making your content more helpful. By targeting keywords most relevant to your business and audience, you’ll attract qualified web traffic to your site. Without proper keyword optimization, you’ll miss out on the valuable traffic and leads that come from targeting terms related to your core offerings and business objectives. Through your keyword research, you’ll identify keywords relevant to your business. It probably goes without saying, but we’re adding this tip to our SEO content guide anyway — make sure you target relevant keywords in your content.

There are a lot of factors that go into ranking – relevancy being a critical aspect. For example, if you type Simplilearn, the web pages for Simplilearn shows up organically because they are relevant to that keyword. However, you also need to make sure that the page load time is fast for the end-user. Google also takes into account other factors like how long someone stays on a website and the bounce rate (leaving the site after viewing only one page). A meta description is a brief description that summarizes the content of a webpage. In comparison to the title tag, a meta description gives users more understanding of what your webpage is about.

It accomplishes this with a combination of high-quality content that’s relevant to internet users’ needs and an outstanding user experience. With a team working non-stop on improving Google’s search engine, the focus moved from factors like keyword density to user experience and high-quality content. These algorithm updates are still very much a part of the SEO field, with Google releasing a new one (or multiple) every year. Although websites have been around for a little while longer, people started optimizing their sites for search engines in the mid-1990s.